Free up time, connect the work between your tools and teams, attract better-fit customers, or bring a new product to life. We start with the change you want to make.
More time for the work that matters. A smoother experience for customers. An idea your team can finally put into use. Choose the path that fits your business.
Get your time back. Give your business room to grow.
Stop carrying every repetitive task yourself. Make it easier for customers to choose you and turn the idea you keep postponing into a practical next step. We start with one priority that fits your budget.
What would you stop doing by hand? Which customers would get a better experience? What idea would finally move forward? Bring one example and we can define a manageable first step.
These original software projects show how I turn a specific need into something people can use. Explore the films and the thinking behind each build.
01 / AI BUSINESS COACHINGPRODUCT FILM
Anchor AI
Turn a business idea into a clearer plan and keep the conversation going as you work toward it. Anchor AI connects coaching conversations with goals, planning, and accountability.
Behind the build +
Anchor is an AI project I conceived and built, bringing together my experience running businesses and building software. The film introduces its approach to supporting ongoing business conversations.
A better conversation takes both understanding and speaking back. This custom application for Even Realities G2 glasses is designed around both sides of that exchange.
Behind the build +
I felt the existing translation tool helped people understand, but did not provide the help I wanted to take part in a conversation. I created Perfect Translate Plugin to address that gap. Even Realities makes the glasses; I created the application.
Spend less time moving between disconnected research, content, and SEO tasks. Entity SEO brings those parts of an agency or freelancer’s workflow together.
Behind the build +
The launch film introduces Entity SEO through business research, content workflows, and prospect analysis. I conceived and built it to put my marketing experience into software that supports the work behind a campaign.
Explore options-scanning information through a dedicated workflow instead of a collection of manual steps. Watch the film for a closer look at the application.
Behind the build +
Option Scalp is one of my original software creations. The launch film introduces the application; get in touch to discuss the thinking behind the build and its current capabilities.
Keep food entries, symptom notes, and ingredient information together so daily observations are easier to record and review. Watch the film to see the workflows.
Behind the build +
Food Allergy Tracker is an app I conceived and built to make those observations easier to bring together over time. The film shows its food logging and ingredient-check workflows.
You need someone who can see the business behind it: the people doing the work, the customers you serve, and the outcome you are trying to reach.
I bring around 20 years in web technology and digital marketing, experience running businesses and helping clients, and thousands of hours applying AI directly in business and software builds.
That mix helps us choose the right move, build what is useful, and make it fit the way your business actually operates.
We start with what you want to improve, then make the work measurable and manageable.
01
See the friction
Find where time, customers, or opportunities are being lost.
02
Choose the move
Agree on the most useful first step and what success would look like.
03
Put it to work
Build or connect the solution around the people who will use it.
04
Keep improving
Review what changed in practice and decide what is worth doing next.
Before we talk.
Do you work with small businesses and larger organizations?+
Yes. I work with business owners and organizational teams. The starting point is your business problem, the people involved, and the scope of what needs to change.
Can you advise us and also build the software?+
Yes. Engagements can cover strategy, product scoping, custom software, SaaS development, AI assistants, and connecting existing systems.
What if we are not sure where to start?+
Start with the repetitive work, a bottleneck, or an idea you want to test. We can use that conversation to define the right first step.
Can you work with our existing tools?+
We start by reviewing your current systems and available integrations. A proposal can then identify what to keep, what to connect, and what needs to be built.
How are projects scoped and priced?+
Scope depends on the work, integrations, and level of ongoing involvement. Share your objective, timing, and budget range so we can discuss a suitable engagement.
START WITH THE CHANGE YOU WANT
What would make
running your business easier?
Tell me what is taking your time, where customers get stuck, or what you want to build. We will start with the priority that matters to you.